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Why it’s not a good idea to ‘do’ your own video

While producing your own video content has never been easier and more affordable, there are some caveats. In the companion article to this one, I spoke briefly about cost, control and ease as great reasons to...

Why it’s a good idea to ‘do’ your own video

It’s been a rallying cry for content marketeers for the past few years: video is hot! As William Craig estimates in a recent Forbes article, online content will consist of 80% video marketing by 2019...

Good content needs a great plan. And that’s easier than it sounds

Creating good content takes a lot of effort. And it starts with making a good Content Plan. And that’s easier than it sounds. Have a look… Content is King If you’re an entrepreneur or small...

Marketing without Facebook? Here are some tips…

Taking Facebook out of your marketing mix is easy… if you’re prepared to do the groundwork. As I mentioned in my earlier post about marketing without facebook, no other platform will give you more...

Imagine… no Facebook in your marketing mix

Unless your next marketing campaign is an exotic exception, you’d have to be slightly unbalanced not to include Facebook in your marketing mix. There simply is no platform that will give you more value...

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